Increasing attractiveness and image recognition of Bulgaria as a tourism destination
The concept of tourism destination attractiveness does not constitute a new topic in the scientific literature in the field of tourism. On the contrary, attention has been brought towards it since last century’s 60 years. For a relatively long period, however, the existing studies show out that...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2017-07-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/981/pdf_61 |
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| author | Preslav Mihaylov Dimitrov Mariya Zlatkova Stankova Ivanka Vasenska Dimitria Uzunova |
| author_facet | Preslav Mihaylov Dimitrov Mariya Zlatkova Stankova Ivanka Vasenska Dimitria Uzunova |
| author_sort | Preslav Mihaylov Dimitrov |
| collection | DOAJ |
| description | The concept of tourism destination attractiveness does not constitute a
new topic in the scientific literature in the field of tourism. On the
contrary, attention has been brought towards it since last century’s 60
years. For a relatively long period, however, the existing studies show out
that they not only did not lead to the creation of a single platform for
evaluation, but rather have resulted in a fragmentation of the
researchers’ opinions. At present, numerous authors have been trying to
identify the destination’s attractiveness and factors influencing tourists’
decision-making process to assess a given area as a desirable vacation
spot. The attractiveness of the area does not only depend on the
characteristics of its corresponding site and the local population, but also
from tourist cognitive image perception of the destination. The present
paper comprises the results from two separate studies conducted in
parallel from 2011 to 2014 and it aims to outline the various factors that
could influence the process of increasing of attractiveness and image
recognition of Bulgaria as a tourism destination. For this purpose, a
multifactorial analysis of the whole tourism destination of Bulgaria was
applied alongside with a cultural profiling of an almost iconic and
landmark micro destination for cultural tourism such as the town of
Plovdiv (or the ancient Phillipopolis found by the king Phillip the Second,
the father of Alexander the Great). |
| format | Article |
| id | doaj-art-8f10dd85b7b54d8ca272b93265ce9ed5 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2017-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-8f10dd85b7b54d8ca272b93265ce9ed52025-02-02T08:41:28ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662017-07-01133394710.18089/tms.2017.13305Increasing attractiveness and image recognition of Bulgaria as a tourism destinationPreslav Mihaylov Dimitrov0Mariya Zlatkova Stankova1Ivanka Vasenska2Dimitria Uzunova3South-West University "Neofit Rilski", Faculty of Economics, 66 Ivan Michailov st. 2700 Blagoevgrad, BulgariaSouth-West University "Neofit Rilski", Faculty of Economics, 66 Ivan Michailov st. 2700 Blagoevgrad, BulgariaSouth-West University "Neofit Rilski", Faculty of Economics, 66 Ivan Michailov st. 2700 Blagoevgrad, BulgariaSouth-West University "Neofit Rilski", Faculty of Economics, 66 Ivan Michailov st. 2700 Blagoevgrad, BulgariaThe concept of tourism destination attractiveness does not constitute a new topic in the scientific literature in the field of tourism. On the contrary, attention has been brought towards it since last century’s 60 years. For a relatively long period, however, the existing studies show out that they not only did not lead to the creation of a single platform for evaluation, but rather have resulted in a fragmentation of the researchers’ opinions. At present, numerous authors have been trying to identify the destination’s attractiveness and factors influencing tourists’ decision-making process to assess a given area as a desirable vacation spot. The attractiveness of the area does not only depend on the characteristics of its corresponding site and the local population, but also from tourist cognitive image perception of the destination. The present paper comprises the results from two separate studies conducted in parallel from 2011 to 2014 and it aims to outline the various factors that could influence the process of increasing of attractiveness and image recognition of Bulgaria as a tourism destination. For this purpose, a multifactorial analysis of the whole tourism destination of Bulgaria was applied alongside with a cultural profiling of an almost iconic and landmark micro destination for cultural tourism such as the town of Plovdiv (or the ancient Phillipopolis found by the king Phillip the Second, the father of Alexander the Great).https://tmstudies.net/index.php/ectms/article/view/981/pdf_61tourism destination attractivenessimage recognitionfactor analysissemantic analysis |
| spellingShingle | Preslav Mihaylov Dimitrov Mariya Zlatkova Stankova Ivanka Vasenska Dimitria Uzunova Increasing attractiveness and image recognition of Bulgaria as a tourism destination Tourism & Management Studies tourism destination attractiveness image recognition factor analysis semantic analysis |
| title | Increasing attractiveness and image recognition of Bulgaria as a tourism destination |
| title_full | Increasing attractiveness and image recognition of Bulgaria as a tourism destination |
| title_fullStr | Increasing attractiveness and image recognition of Bulgaria as a tourism destination |
| title_full_unstemmed | Increasing attractiveness and image recognition of Bulgaria as a tourism destination |
| title_short | Increasing attractiveness and image recognition of Bulgaria as a tourism destination |
| title_sort | increasing attractiveness and image recognition of bulgaria as a tourism destination |
| topic | tourism destination attractiveness image recognition factor analysis semantic analysis |
| url | https://tmstudies.net/index.php/ectms/article/view/981/pdf_61 |
| work_keys_str_mv | AT preslavmihaylovdimitrov increasingattractivenessandimagerecognitionofbulgariaasatourismdestination AT mariyazlatkovastankova increasingattractivenessandimagerecognitionofbulgariaasatourismdestination AT ivankavasenska increasingattractivenessandimagerecognitionofbulgariaasatourismdestination AT dimitriauzunova increasingattractivenessandimagerecognitionofbulgariaasatourismdestination |