Ons sal antwoord op jou roepstem

This article argues that Steve Hofmeyr’s Afrikaner identity, an identity he performs across various media platforms, including a selection of feature length Afrikaans films, is a paradoxical hybrid of Afrikaner exceptionalism and claims to victimhood. The exceptionalism and self-imposed victimhood...

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Main Author: Chris Broodryk
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1602
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author Chris Broodryk
author_facet Chris Broodryk
author_sort Chris Broodryk
collection DOAJ
description This article argues that Steve Hofmeyr’s Afrikaner identity, an identity he performs across various media platforms, including a selection of feature length Afrikaans films, is a paradoxical hybrid of Afrikaner exceptionalism and claims to victimhood. The exceptionalism and self-imposed victimhood are engaged in an across-media dialogue, as Steve Hofmeyr’s social media and political activist persona speak to his participation in three Afrikaans language films: Pretville (Korsten, 2012), Platteland (Else, 2011) and Treurgrond (Roodt, 2015). Hofmeyr’s presence foregrounds and exacerbates an already problematic ideological context in which attempts at multiculturalism are rendered moot by the conservatism in these films, especially where land – the farm – is concerned. While Pretville invents a 1950s South African town that fails to correspond to any inhabited reality of that time, Platteland offers an Afrikaans musical-western wherein Hofmeyr dominates as patriarch. Finally, the attempts of Treurgrond at raising farm murder awareness are nullified through casting Hofmeyr as a farmer facing a land claim, given Hofmeyr’s active campaigning against an alleged Boer genocide.
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spelling doaj-art-8f0a088c2ba74d318bf25180c8b507082025-01-20T08:55:09ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0135110.36615/jcsa.v35i1.1602Ons sal antwoord op jou roepstemChris Broodryk0https://orcid.org/0000-0002-0760-8663University of Pretoria This article argues that Steve Hofmeyr’s Afrikaner identity, an identity he performs across various media platforms, including a selection of feature length Afrikaans films, is a paradoxical hybrid of Afrikaner exceptionalism and claims to victimhood. The exceptionalism and self-imposed victimhood are engaged in an across-media dialogue, as Steve Hofmeyr’s social media and political activist persona speak to his participation in three Afrikaans language films: Pretville (Korsten, 2012), Platteland (Else, 2011) and Treurgrond (Roodt, 2015). Hofmeyr’s presence foregrounds and exacerbates an already problematic ideological context in which attempts at multiculturalism are rendered moot by the conservatism in these films, especially where land – the farm – is concerned. While Pretville invents a 1950s South African town that fails to correspond to any inhabited reality of that time, Platteland offers an Afrikaans musical-western wherein Hofmeyr dominates as patriarch. Finally, the attempts of Treurgrond at raising farm murder awareness are nullified through casting Hofmeyr as a farmer facing a land claim, given Hofmeyr’s active campaigning against an alleged Boer genocide. https://journals.uj.ac.za/index.php/jcsa/article/view/1602Steve HofmeyrAfrikaner identitypost-apartheidAfrikaans cinemaAfrikaner exceptionalismclaims to victimhood
spellingShingle Chris Broodryk
Ons sal antwoord op jou roepstem
Communicare
Steve Hofmeyr
Afrikaner identity
post-apartheid
Afrikaans cinema
Afrikaner exceptionalism
claims to victimhood
title Ons sal antwoord op jou roepstem
title_full Ons sal antwoord op jou roepstem
title_fullStr Ons sal antwoord op jou roepstem
title_full_unstemmed Ons sal antwoord op jou roepstem
title_short Ons sal antwoord op jou roepstem
title_sort ons sal antwoord op jou roepstem
topic Steve Hofmeyr
Afrikaner identity
post-apartheid
Afrikaans cinema
Afrikaner exceptionalism
claims to victimhood
url https://journals.uj.ac.za/index.php/jcsa/article/view/1602
work_keys_str_mv AT chrisbroodryk onssalantwoordopjouroepstem