The Construction of Meaning and Sentiment: Agricultural Representation on YouTube in Indonesia

The Construction of Meaning and Sentiment: Agricultural Representation on YouTube in Indonesia

This study examines how the farming profession is portrayed and understood on YouTube, a platform that has received little attention in previous academic work. Drawing on Stuart Hall’s theory of representation and using a digital ethnography approach, the research analyzes six selected YouTube vide...

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Bibliographic Details
Main Authors: Muhammad Umaruddin, Ahmad Febriansyah, Nabila Tahira
Format: Article
Language:English
Published: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2025-03-01
Series:Society
Subjects:
Agriculture
Farmers
Sentiment Analysis
Social Representation
Online Access:https://societyfisipubb.id/index.php/society/article/view/804
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