Towards a general theory of public relations
The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes aU the theoretical applications within a scientific domain. This article sets out to cover the theoretical a...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1908 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593785798787072 |
|---|---|
| author | Defina Holtzhausen Sonja Verwey |
| author_facet | Defina Holtzhausen Sonja Verwey |
| author_sort | Defina Holtzhausen |
| collection | DOAJ |
| description |
The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes aU the theoretical applications within a scientific domain. This article sets out to cover the theoretical applications made to the field of public relations to detennine what the domain parameters of public relations are and whether this can lead to a general theory of public relations. It proposes that public relations is an applied science, govemed by theory application at the meta theoretical, organisational and communication levels of public relations practice, and that public relations practice takes place at three strategic levels in the organisation, namely the macro, meso and micro level. The article further suggested that two normative and one positive model of public relations practice exist and that the heuristic value of the general theory is one of its most positive aspects.
|
| format | Article |
| id | doaj-art-8e96c84735044449bfa2489177094d72 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-8e96c84735044449bfa2489177094d722025-01-20T08:48:20ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0115210.36615/jcsa.v15i2.1908Towards a general theory of public relationsDefina Holtzhausen0Sonja Verwey1ABSA BankUniversity of Johannesburg The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes aU the theoretical applications within a scientific domain. This article sets out to cover the theoretical applications made to the field of public relations to detennine what the domain parameters of public relations are and whether this can lead to a general theory of public relations. It proposes that public relations is an applied science, govemed by theory application at the meta theoretical, organisational and communication levels of public relations practice, and that public relations practice takes place at three strategic levels in the organisation, namely the macro, meso and micro level. The article further suggested that two normative and one positive model of public relations practice exist and that the heuristic value of the general theory is one of its most positive aspects. https://journals.uj.ac.za/index.php/jcsa/article/view/1908general theory of public relationstwo normative and one positive modelapplied sciencemeta theoretical, organisational and communication |
| spellingShingle | Defina Holtzhausen Sonja Verwey Towards a general theory of public relations Communicare general theory of public relations two normative and one positive model applied science meta theoretical, organisational and communication |
| title | Towards a general theory of public relations |
| title_full | Towards a general theory of public relations |
| title_fullStr | Towards a general theory of public relations |
| title_full_unstemmed | Towards a general theory of public relations |
| title_short | Towards a general theory of public relations |
| title_sort | towards a general theory of public relations |
| topic | general theory of public relations two normative and one positive model applied science meta theoretical, organisational and communication |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1908 |
| work_keys_str_mv | AT definaholtzhausen towardsageneraltheoryofpublicrelations AT sonjaverwey towardsageneraltheoryofpublicrelations |