The intention to share a sustainability communication about a tourism destination

The intention to share a sustainability communication about a tourism destination

Purpose – This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the stimulus-organism-response (SOR) model as a theoretical framework and consider cognitive variables (destination social...

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Bibliographic Details
Main Authors: Maria Del Mar Garcia de los Salmones, Angel Herrero, Patricia Martínez García de Leaniz
Format: Article
Language:English
Published: Emerald Publishing 2025-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
SOR theory
Sustainability
Tourism destination
Sustainable tourism
Facebook
Congruence
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2024-0003/full/pdf
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