AI in Marketing Management: Executive Perspectives from Companies
The integration of artificial intelligence (AI) in marketing and business communication is transforming corporate strategies, offering significant opportunities while presenting notable challenges. This study examines the factors influencing AI adoption by companies, focusing on the perspectives of...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2025-01-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/04_A829-2024_Maldonado-Canca-et-al.pdf |
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