ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR
In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular cont...
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| Format: | Article |
| Language: | English |
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Marmara University
2022-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/2165725 |
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| author | Recep Bayraktar |
| author_facet | Recep Bayraktar |
| author_sort | Recep Bayraktar |
| collection | DOAJ |
| description | In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular contents ofYouTube, and has begun to gain a place in the mainstream media, is discussed as a new contextual categorythat corresponds to the more specific interests of the audience and within the scope of narrowcasting.The expansions that ASMR brings to both narrowcasting and fragmented audience are presented. In thiscontext, ASMR videos were observed by the netnography method during a year on YouTube, 8 TurkishASMR content creators/ASMRtists were interviewed with, and the audience comments in the three mostwatched videos of these ASMRtists on YouTube were examined. Among the more significant findings ofthe study are that the ASMR has 14 content categories in the context of narrowcasting, that the audiencewho expect relaxation/therapy with ASMR make requests like an active content producer/prosumer, andthey need media mediation even so as to fall asleep. |
| format | Article |
| id | doaj-art-8d6a811532bb498abe1ddbf5ffd14fa7 |
| institution | Kabale University |
| issn | 2630-6220 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | Marmara University |
| record_format | Article |
| series | Türkiye İletişim Araştırmaları Dergisi |
| spelling | doaj-art-8d6a811532bb498abe1ddbf5ffd14fa72025-01-26T18:31:08ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202022-06-014010412610.17829/turcom.10507313ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMRRecep Bayraktar0https://orcid.org/0000-0002-6285-8059ATATÜRK ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİIn the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular contents ofYouTube, and has begun to gain a place in the mainstream media, is discussed as a new contextual categorythat corresponds to the more specific interests of the audience and within the scope of narrowcasting.The expansions that ASMR brings to both narrowcasting and fragmented audience are presented. In thiscontext, ASMR videos were observed by the netnography method during a year on YouTube, 8 TurkishASMR content creators/ASMRtists were interviewed with, and the audience comments in the three mostwatched videos of these ASMRtists on YouTube were examined. Among the more significant findings ofthe study are that the ASMR has 14 content categories in the context of narrowcasting, that the audiencewho expect relaxation/therapy with ASMR make requests like an active content producer/prosumer, andthey need media mediation even so as to fall asleep.https://dergipark.org.tr/tr/download/article-file/2165725narrowcastingaudience fragmentationasmryoutubeprosumertematik yayıncılıki̇zleyici bölünmesiasmryoutubeüretüketici |
| spellingShingle | Recep Bayraktar ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR Türkiye İletişim Araştırmaları Dergisi narrowcasting audience fragmentation asmr youtube prosumer tematik yayıncılık i̇zleyici bölünmesi asmr youtube üretüketici |
| title | ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR |
| title_full | ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR |
| title_fullStr | ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR |
| title_full_unstemmed | ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR |
| title_short | ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR |
| title_sort | asmr as example narrowcasting and its audience a review on turkish asmr |
| topic | narrowcasting audience fragmentation asmr youtube prosumer tematik yayıncılık i̇zleyici bölünmesi asmr youtube üretüketici |
| url | https://dergipark.org.tr/tr/download/article-file/2165725 |
| work_keys_str_mv | AT recepbayraktar asmrasexamplenarrowcastinganditsaudienceareviewonturkishasmr |