ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR
In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular cont...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2022-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2165725 |
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| Summary: | In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular contents ofYouTube, and has begun to gain a place in the mainstream media, is discussed as a new contextual categorythat corresponds to the more specific interests of the audience and within the scope of narrowcasting.The expansions that ASMR brings to both narrowcasting and fragmented audience are presented. In thiscontext, ASMR videos were observed by the netnography method during a year on YouTube, 8 TurkishASMR content creators/ASMRtists were interviewed with, and the audience comments in the three mostwatched videos of these ASMRtists on YouTube were examined. Among the more significant findings ofthe study are that the ASMR has 14 content categories in the context of narrowcasting, that the audiencewho expect relaxation/therapy with ASMR make requests like an active content producer/prosumer, andthey need media mediation even so as to fall asleep. |
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| ISSN: | 2630-6220 |