Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods
Purpose – Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2024-11-01
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| Series: | International Journal of Climate Change Strategies and Management |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IJCCSM-10-2023-0131/full/pdf |
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| author | Mohammad Enamul Hoque Abdullah Al Mamun Perengki Susanto |
| author_facet | Mohammad Enamul Hoque Abdullah Al Mamun Perengki Susanto |
| author_sort | Mohammad Enamul Hoque |
| collection | DOAJ |
| description | Purpose – Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green environment and reduce carbon dioxide emissions. Given the emergence of this trend, this study aims to predict organic food production intention and behaviour within urban rooftop home gardens using an integrated model of the value-belief-norm (VBN) theory and theory of planned behaviour (TPB). Design/methodology/approach – Study data were collected from 352 households in two major Bangladeshi cities and analysed through SEM-PLS for model assessment and prediction. Findings – Resultantly, biospheric and egoistic values led to an improved ecological worldview (EP). The EP, awareness of consequences (ACs) and social norms (SNs) predicted personal norms (PNs). In addition, PNs and SNs forecasted the intention to produce organic food in urban-area rooftop gardens. Strong intentions could promote and predict the adoption of organic food production in rooftop gardens. Based on the study outcomes, PN partially mediated the relationship between SN and the intention to produce organic food. Furthermore, the value–behaviour nexus performed serial mediation through beliefs, norms and intentions. Practical implications – In this vein, the VBN framework provided a comprehensive guideline to encourage the intention and behaviour of organic food production in urban-area rooftops. Education and public policies potentially leveraged public beliefs and norms to engage in climate-friendly activities. Originality/value – Cultivating organic herbs and vegetables on rooftop reduces dependency on industrially produced food and fertilised crops, making it a sustainable food choice and climate-mitigating activity. Thus, this study focuses on rooftop organic food production as a lens to examine pro-environmental intentions and behaviours. In addition, past studies have not emphasised the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus. Such paths could be interesting to observe and add value to the VBN model. This study investigated the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus and the role of PN between SN and pro-environmental behavioural intention with VBN farmwork. |
| format | Article |
| id | doaj-art-8d05c3f964774d43915fa64303ac96f2 |
| institution | Kabale University |
| issn | 1756-8692 1756-8706 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | International Journal of Climate Change Strategies and Management |
| spelling | doaj-art-8d05c3f964774d43915fa64303ac96f22025-02-04T04:57:17ZengEmerald PublishingInternational Journal of Climate Change Strategies and Management1756-86921756-87062024-11-01171214510.1108/IJCCSM-10-2023-0131Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoodsMohammad Enamul Hoque0Abdullah Al Mamun1Perengki Susanto2BRAC Business School, BRAC University, Dhaka, Bangladesh and Faculty of Economics and Business, Universitas Negeri Padang, Padang, IndonesiaGraduate School of Business, Universiti Kebangsaan Malaysia, Bangi, MalaysiaFaculty of Economics and Business, Universitas Negeri Padang, Padang, IndonesiaPurpose – Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green environment and reduce carbon dioxide emissions. Given the emergence of this trend, this study aims to predict organic food production intention and behaviour within urban rooftop home gardens using an integrated model of the value-belief-norm (VBN) theory and theory of planned behaviour (TPB). Design/methodology/approach – Study data were collected from 352 households in two major Bangladeshi cities and analysed through SEM-PLS for model assessment and prediction. Findings – Resultantly, biospheric and egoistic values led to an improved ecological worldview (EP). The EP, awareness of consequences (ACs) and social norms (SNs) predicted personal norms (PNs). In addition, PNs and SNs forecasted the intention to produce organic food in urban-area rooftop gardens. Strong intentions could promote and predict the adoption of organic food production in rooftop gardens. Based on the study outcomes, PN partially mediated the relationship between SN and the intention to produce organic food. Furthermore, the value–behaviour nexus performed serial mediation through beliefs, norms and intentions. Practical implications – In this vein, the VBN framework provided a comprehensive guideline to encourage the intention and behaviour of organic food production in urban-area rooftops. Education and public policies potentially leveraged public beliefs and norms to engage in climate-friendly activities. Originality/value – Cultivating organic herbs and vegetables on rooftop reduces dependency on industrially produced food and fertilised crops, making it a sustainable food choice and climate-mitigating activity. Thus, this study focuses on rooftop organic food production as a lens to examine pro-environmental intentions and behaviours. In addition, past studies have not emphasised the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus. Such paths could be interesting to observe and add value to the VBN model. This study investigated the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus and the role of PN between SN and pro-environmental behavioural intention with VBN farmwork.https://www.emerald.com/insight/content/doi/10.1108/IJCCSM-10-2023-0131/full/pdfVBN theoryOrganic foodsIntention and adoptionRooftop gardenBangladesh |
| spellingShingle | Mohammad Enamul Hoque Abdullah Al Mamun Perengki Susanto Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods International Journal of Climate Change Strategies and Management VBN theory Organic foods Intention and adoption Rooftop garden Bangladesh |
| title | Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| title_full | Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| title_fullStr | Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| title_full_unstemmed | Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| title_short | Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| title_sort | assessing how pro environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods |
| topic | VBN theory Organic foods Intention and adoption Rooftop garden Bangladesh |
| url | https://www.emerald.com/insight/content/doi/10.1108/IJCCSM-10-2023-0131/full/pdf |
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