Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns

In this study, we examined the contract coordination between manufacturers with peer-induced and distributional fairness concerns. A revenue sharing contract was introduced to coordinate a competitive supply chain, in which the manufacturers have different fairness concerns based on centralized deci...

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Main Authors: Jie Jian, Yuyao Zhang, Lin Jiang, Jiafu Su
Format: Article
Language:English
Published: Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/4372603
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author Jie Jian
Yuyao Zhang
Lin Jiang
Jiafu Su
author_facet Jie Jian
Yuyao Zhang
Lin Jiang
Jiafu Su
author_sort Jie Jian
collection DOAJ
description In this study, we examined the contract coordination between manufacturers with peer-induced and distributional fairness concerns. A revenue sharing contract was introduced to coordinate a competitive supply chain, in which the manufacturers have different fairness concerns based on centralized decision-making in terms of fairness neutrality. Then, we constructed two game models—the manufacturer’s peer-induced fairness concern model and the manufacturer’s distributional fairness concern model and analyzed the influence of a revenue sharing contract on the pricing decisions and profit distribution of a competitive supply chain considering fairness concerns. The results show that there is a revenue-sharing contract parameter in both the peer-induced and distributional fairness concerns of manufacturers, which can effectively realize Pareto improvements in a supply chain. Meanwhile, the retail and wholesale prices both decreased with the increase in the revenue-sharing ratio between retailers and manufacturers, and the profits of retailers decreased accordingly, but the overall utility of manufacturers and supply chains improved markedly. Moreover, the coordination condition is closely related to the level of fairness concerns of the manufacturers and the competition intensity between two manufacturers. The sharing contract designed in this study can not only effectively improve the utility of retailers and manufacturers but also enhance the total utility of the channel to ensure that node enterprises have long-term, stable, and cooperative relationships and to strengthen the overall competitiveness of the supply chain.
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institution Kabale University
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publishDate 2020-01-01
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spelling doaj-art-8cc9783b46504978848665a24d0765d32025-02-03T00:59:42ZengWileyComplexity1076-27871099-05262020-01-01202010.1155/2020/43726034372603Coordination of Supply Chains with Competing Manufacturers considering Fairness ConcernsJie Jian0Yuyao Zhang1Lin Jiang2Jiafu Su3School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, ChinaSchool of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, ChinaSchool of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, ChinaNational Research Base of Intelligent Manufacturing Service, Chongqing Technology and Business University, Chongqing, ChinaIn this study, we examined the contract coordination between manufacturers with peer-induced and distributional fairness concerns. A revenue sharing contract was introduced to coordinate a competitive supply chain, in which the manufacturers have different fairness concerns based on centralized decision-making in terms of fairness neutrality. Then, we constructed two game models—the manufacturer’s peer-induced fairness concern model and the manufacturer’s distributional fairness concern model and analyzed the influence of a revenue sharing contract on the pricing decisions and profit distribution of a competitive supply chain considering fairness concerns. The results show that there is a revenue-sharing contract parameter in both the peer-induced and distributional fairness concerns of manufacturers, which can effectively realize Pareto improvements in a supply chain. Meanwhile, the retail and wholesale prices both decreased with the increase in the revenue-sharing ratio between retailers and manufacturers, and the profits of retailers decreased accordingly, but the overall utility of manufacturers and supply chains improved markedly. Moreover, the coordination condition is closely related to the level of fairness concerns of the manufacturers and the competition intensity between two manufacturers. The sharing contract designed in this study can not only effectively improve the utility of retailers and manufacturers but also enhance the total utility of the channel to ensure that node enterprises have long-term, stable, and cooperative relationships and to strengthen the overall competitiveness of the supply chain.http://dx.doi.org/10.1155/2020/4372603
spellingShingle Jie Jian
Yuyao Zhang
Lin Jiang
Jiafu Su
Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
Complexity
title Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
title_full Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
title_fullStr Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
title_full_unstemmed Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
title_short Coordination of Supply Chains with Competing Manufacturers considering Fairness Concerns
title_sort coordination of supply chains with competing manufacturers considering fairness concerns
url http://dx.doi.org/10.1155/2020/4372603
work_keys_str_mv AT jiejian coordinationofsupplychainswithcompetingmanufacturersconsideringfairnessconcerns
AT yuyaozhang coordinationofsupplychainswithcompetingmanufacturersconsideringfairnessconcerns
AT linjiang coordinationofsupplychainswithcompetingmanufacturersconsideringfairnessconcerns
AT jiafusu coordinationofsupplychainswithcompetingmanufacturersconsideringfairnessconcerns