Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China
The agricultural industry is a vital driver of rural economic development and a primary income source for farmers. Rural tourism, which relies on rural resources, is a key component of the agricultural industry. With the rapid development of agricultural digitalization, the income of the rural touri...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-12-01
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| Series: | Land |
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| Online Access: | https://www.mdpi.com/2073-445X/14/1/17 |
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| author | Qirui Zhang Hao Feng Xinhui Feng Wangfang Xu Longbao Wei |
| author_facet | Qirui Zhang Hao Feng Xinhui Feng Wangfang Xu Longbao Wei |
| author_sort | Qirui Zhang |
| collection | DOAJ |
| description | The agricultural industry is a vital driver of rural economic development and a primary income source for farmers. Rural tourism, which relies on rural resources, is a key component of the agricultural industry. With the rapid development of agricultural digitalization, the income of the rural tourism industry has been significantly influenced. This article categorizes rural tourism landscapes into cultural and natural types based on regional resources. It examines the impact of digitalization on rural tourism income using the generalized least squares method with panel models and explores the mechanisms of digitalization’s influence through a moderation effect model. Analysis indicates that digitalization positively impacts rural tourism with noticeable regional heterogeneity. There is also a significant positive moderating effect of synergistic cultural and natural factors. Natural factors positively affect rural tourism, with digitalization having the most pronounced positive moderating effect on income from natural landscapes. This article suggests that decision-makers should promote digital development to boost rural tourism revenue, tailoring digitalization efforts to regional conditions and focusing on the unique characteristics of natural and cultural landscapes to effectively enhance the rural tourism industry. |
| format | Article |
| id | doaj-art-8c523612c3fa4f329395713afc0649bb |
| institution | Kabale University |
| issn | 2073-445X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Land |
| spelling | doaj-art-8c523612c3fa4f329395713afc0649bb2025-01-24T13:37:34ZengMDPI AGLand2073-445X2024-12-011411710.3390/land14010017Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in ChinaQirui Zhang0Hao Feng1Xinhui Feng2Wangfang Xu3Longbao Wei4China Academy for Rural Development, Zhejiang University, Hangzhou 310058, ChinaChina Academy for Rural Development, Zhejiang University, Hangzhou 310058, ChinaSchool of Public Affairs, Zhejiang University, Hangzhou 310058, ChinaChina Academy for Rural Development, Zhejiang University, Hangzhou 310058, ChinaChina Academy for Rural Development, Zhejiang University, Hangzhou 310058, ChinaThe agricultural industry is a vital driver of rural economic development and a primary income source for farmers. Rural tourism, which relies on rural resources, is a key component of the agricultural industry. With the rapid development of agricultural digitalization, the income of the rural tourism industry has been significantly influenced. This article categorizes rural tourism landscapes into cultural and natural types based on regional resources. It examines the impact of digitalization on rural tourism income using the generalized least squares method with panel models and explores the mechanisms of digitalization’s influence through a moderation effect model. Analysis indicates that digitalization positively impacts rural tourism with noticeable regional heterogeneity. There is also a significant positive moderating effect of synergistic cultural and natural factors. Natural factors positively affect rural tourism, with digitalization having the most pronounced positive moderating effect on income from natural landscapes. This article suggests that decision-makers should promote digital development to boost rural tourism revenue, tailoring digitalization efforts to regional conditions and focusing on the unique characteristics of natural and cultural landscapes to effectively enhance the rural tourism industry.https://www.mdpi.com/2073-445X/14/1/17rural tourismdigitalizationgeneralized least squares estimationmoderating effect |
| spellingShingle | Qirui Zhang Hao Feng Xinhui Feng Wangfang Xu Longbao Wei Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China Land rural tourism digitalization generalized least squares estimation moderating effect |
| title | Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China |
| title_full | Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China |
| title_fullStr | Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China |
| title_full_unstemmed | Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China |
| title_short | Has Digitalization Boosted the Rural Tourism Income?—Evidence from Prefecture-Level City Panel Data in China |
| title_sort | has digitalization boosted the rural tourism income evidence from prefecture level city panel data in china |
| topic | rural tourism digitalization generalized least squares estimation moderating effect |
| url | https://www.mdpi.com/2073-445X/14/1/17 |
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