Influence of Visual Quality and Cultural Background on Consumer Apple Preferences: An Eye-Tracking Study with Chinese and Hungarian Consumers

Influence of Visual Quality and Cultural Background on Consumer Apple Preferences: An Eye-Tracking Study with Chinese and Hungarian Consumers

Using eye-tracking technology, the proposed study investigates how customers visually evaluate apples varieties and apple defects and how these evaluations affect their purchasing decisions. Three aspects were examined in this study: apple variety, defect severity, and cultural background. Idared, G...

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Bibliographic Details
Main Authors: Xu Cao, Zsuzsanna Horváth-Mezőfi, Zoltán Sasvár, Gergő Szabó, Attila Gere, Géza Hitka, Dalma Radványi
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Applied Sciences
Subjects:
eye-tracking
cross-cultural
threshold of rejection
apple
postharvest
Online Access:https://www.mdpi.com/2076-3417/15/2/773
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