Understanding User Acceptance of AI-Driven Chatbots in China’s E-Commerce: The Roles of Perceived Authenticity, Usefulness, and Risk

Understanding User Acceptance of AI-Driven Chatbots in China’s E-Commerce: The Roles of Perceived Authenticity, Usefulness, and Risk

This study examines users’ perceptions of Chatbots in China, with a particular focus on the factors influencing their acceptance and usage. Grounded in the Technology Acceptance Model (TAM), we analyze data from 542 online responses to explore the roles of Perceived Authenticity, usefulness, and ris...

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Bibliographic Details
Main Authors: Rob Kim Marjerison, Hang Dong, Jong-Min Kim, Hanyi Zheng, Youran Zhang, George Kuan
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Systems
Subjects:
AI
artificial intelligence
online customer service
Chatbots
Online Access:https://www.mdpi.com/2079-8954/13/2/71
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