Housing for a Lonely Generation
Organised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research...
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Format: | Article |
Language: | English |
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TU Delft OPEN Publishing
2023-09-01
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Series: | Footprint |
Online Access: | https://journals.open.tudelft.nl/footprint/article/view/7036 |
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author | Marija Maric |
author_facet | Marija Maric |
author_sort | Marija Maric |
collection | DOAJ |
description | Organised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research in the domain of housing, real estate, and media, and on the other, on the performative reading of the real estate advertisements of the contemporary co-living projects, it positions this housing typology as a genuine product of the 'real-estate-media complex,' referring to the close entanglements of speculative property markets, media infrastructures, and digital technologies in commodification of housing. |
format | Article |
id | doaj-art-8be4f5be72c143e2a1c3135ab418986e |
institution | Kabale University |
issn | 1875-1504 1875-1490 |
language | English |
publishDate | 2023-09-01 |
publisher | TU Delft OPEN Publishing |
record_format | Article |
series | Footprint |
spelling | doaj-art-8be4f5be72c143e2a1c3135ab418986e2025-02-03T06:02:39ZengTU Delft OPEN PublishingFootprint1875-15041875-14902023-09-0117111312610.7480/footprint.17.1.70369699Housing for a Lonely GenerationMarija Maric0University of LuxembourgOrganised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research in the domain of housing, real estate, and media, and on the other, on the performative reading of the real estate advertisements of the contemporary co-living projects, it positions this housing typology as a genuine product of the 'real-estate-media complex,' referring to the close entanglements of speculative property markets, media infrastructures, and digital technologies in commodification of housing.https://journals.open.tudelft.nl/footprint/article/view/7036 |
spellingShingle | Marija Maric Housing for a Lonely Generation Footprint |
title | Housing for a Lonely Generation |
title_full | Housing for a Lonely Generation |
title_fullStr | Housing for a Lonely Generation |
title_full_unstemmed | Housing for a Lonely Generation |
title_short | Housing for a Lonely Generation |
title_sort | housing for a lonely generation |
url | https://journals.open.tudelft.nl/footprint/article/view/7036 |
work_keys_str_mv | AT marijamaric housingforalonelygeneration |