Housing for a Lonely Generation

Organised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research...

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Main Author: Marija Maric
Format: Article
Language:English
Published: TU Delft OPEN Publishing 2023-09-01
Series:Footprint
Online Access:https://journals.open.tudelft.nl/footprint/article/view/7036
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author Marija Maric
author_facet Marija Maric
author_sort Marija Maric
collection DOAJ
description Organised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research in the domain of housing, real estate, and media, and on the other, on the performative reading of the real estate advertisements of the contemporary co-living projects, it positions this housing typology as a genuine product of the 'real-estate-media complex,' referring to the close entanglements of speculative property markets, media infrastructures, and digital technologies in commodification of housing.
format Article
id doaj-art-8be4f5be72c143e2a1c3135ab418986e
institution Kabale University
issn 1875-1504
1875-1490
language English
publishDate 2023-09-01
publisher TU Delft OPEN Publishing
record_format Article
series Footprint
spelling doaj-art-8be4f5be72c143e2a1c3135ab418986e2025-02-03T06:02:39ZengTU Delft OPEN PublishingFootprint1875-15041875-14902023-09-0117111312610.7480/footprint.17.1.70369699Housing for a Lonely GenerationMarija Maric0University of LuxembourgOrganised around the advertising language for three co-living platforms—WeLive, Quarters (now Habyt), and the Collective—this essay frames the corporate housing model as inseparable from the digital media infrastructures that distribute its contents. Building, on one side, upon the existing research in the domain of housing, real estate, and media, and on the other, on the performative reading of the real estate advertisements of the contemporary co-living projects, it positions this housing typology as a genuine product of the 'real-estate-media complex,' referring to the close entanglements of speculative property markets, media infrastructures, and digital technologies in commodification of housing.https://journals.open.tudelft.nl/footprint/article/view/7036
spellingShingle Marija Maric
Housing for a Lonely Generation
Footprint
title Housing for a Lonely Generation
title_full Housing for a Lonely Generation
title_fullStr Housing for a Lonely Generation
title_full_unstemmed Housing for a Lonely Generation
title_short Housing for a Lonely Generation
title_sort housing for a lonely generation
url https://journals.open.tudelft.nl/footprint/article/view/7036
work_keys_str_mv AT marijamaric housingforalonelygeneration