Unlocking the power of AI in CRM: A comprehensive multidimensional exploration

Unlocking the power of AI in CRM: A comprehensive multidimensional exploration

Artificial intelligence (AI) is revolutionising customer relationship management (CRM) across various sectors, fundamentally altering strategic business operations. This study examines the capabilities of AI-powered CRM systems, drawing on empirical evidence arising from thematic analyses of 64 scho...

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Bibliographic Details
Main Authors: Khadija Khamis Alnofeli, Shahriar Akter, Venkata Yanamandram
Format: Article
Language:English
Published: Elsevier 2025-05-01
Series:Journal of Innovation & Knowledge
Subjects:
M31
O32
O33
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X25000769
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