A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior
How to effectively configure the resources to maximize customer satisfaction is an important research topic in the service quality evaluation. This paper proposes a service quality evaluation under fuzzy environment method that takes customer satisfaction as the goal and considers enterprise resourc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2018-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2018/3572094 |
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| _version_ | 1832558114476392448 |
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| author | Wei Xu Yinyun Yu Qingshan Zhang |
| author_facet | Wei Xu Yinyun Yu Qingshan Zhang |
| author_sort | Wei Xu |
| collection | DOAJ |
| description | How to effectively configure the resources to maximize customer satisfaction is an important research topic in the service quality evaluation. This paper proposes a service quality evaluation under fuzzy environment method that takes customer satisfaction as the goal and considers enterprise resource constraints and customer fuzzy evaluation information at the same time. In this method, we first use expert Delphi method to get service elements and service items. Meanwhile, we design questionnaires to collect customer language fuzzy evaluation information and use FHAHP model to calculate the relative weight vector of the service items. Second, the customer is subdivided into market segmentation considering the customer total consumption and the service expectation value using the Logit model. Next, the customer satisfaction of the service schemes is calculated considering the customer’s expectation of the service schemes. Then, the maximum satisfaction of the customer group is calculated under the condition of enterprise resource constraint. Finally, an example is used to illustrate the feasibility and effectiveness of the proposed method. |
| format | Article |
| id | doaj-art-8b3802f4f2b944c6890c4e831220b3c4 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2018-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-8b3802f4f2b944c6890c4e831220b3c42025-02-03T01:33:14ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2018-01-01201810.1155/2018/35720943572094A Multiobjective Decision-Making Method of Service Element Allocation of Customer BehaviorWei Xu0Yinyun Yu1Qingshan Zhang2School of Management, Shenyang University of Technology, No. 111, Shenliao West Road, Economic & Technological Development Zone, Shenyang 110870, ChinaSchool of Management, Shenyang University of Technology, No. 111, Shenliao West Road, Economic & Technological Development Zone, Shenyang 110870, ChinaSchool of Management, Shenyang University of Technology, No. 111, Shenliao West Road, Economic & Technological Development Zone, Shenyang 110870, ChinaHow to effectively configure the resources to maximize customer satisfaction is an important research topic in the service quality evaluation. This paper proposes a service quality evaluation under fuzzy environment method that takes customer satisfaction as the goal and considers enterprise resource constraints and customer fuzzy evaluation information at the same time. In this method, we first use expert Delphi method to get service elements and service items. Meanwhile, we design questionnaires to collect customer language fuzzy evaluation information and use FHAHP model to calculate the relative weight vector of the service items. Second, the customer is subdivided into market segmentation considering the customer total consumption and the service expectation value using the Logit model. Next, the customer satisfaction of the service schemes is calculated considering the customer’s expectation of the service schemes. Then, the maximum satisfaction of the customer group is calculated under the condition of enterprise resource constraint. Finally, an example is used to illustrate the feasibility and effectiveness of the proposed method.http://dx.doi.org/10.1155/2018/3572094 |
| spellingShingle | Wei Xu Yinyun Yu Qingshan Zhang A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior Discrete Dynamics in Nature and Society |
| title | A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior |
| title_full | A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior |
| title_fullStr | A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior |
| title_full_unstemmed | A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior |
| title_short | A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior |
| title_sort | multiobjective decision making method of service element allocation of customer behavior |
| url | http://dx.doi.org/10.1155/2018/3572094 |
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