Doctors’ Self-Presentation Strategies and the Effects on Patient Selection in Psychiatric Department from an Online Medical Platform: A Combined Perspective of Impression Management and Information Integration

Online medical consultation has become a crucial channel for patients seeking health support. Based on data from a psychiatric department in a leading online medical consultation platform in China, this study examines two possible types of online self-presentation strategies (positive impression man...

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Bibliographic Details
Main Authors: Xuan Liu, Xiaotong Chi, Jia Li, Shuqing Zhou, Yan Cheng
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/1/13
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