Des îles à la montagne : paysages publicitaires de la feta
The juxtaposition of the packaging of different Greek and European brands that produce and market feta cheese (which has become a PDO since 2003), makes it possible to analyse the imagery their packaging conveys. While the landscapes in advertisements for feta cheese sold outside Greece evoke the pl...
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| Format: | Article |
| Language: | fra |
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Agrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP Lille
2018-12-01
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| Series: | Projets de Paysage |
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| Online Access: | https://journals.openedition.org/paysage/361 |
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| _version_ | 1832096012465864704 |
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| author | Katerina Seraïdari |
| author_facet | Katerina Seraïdari |
| author_sort | Katerina Seraïdari |
| collection | DOAJ |
| description | The juxtaposition of the packaging of different Greek and European brands that produce and market feta cheese (which has become a PDO since 2003), makes it possible to analyse the imagery their packaging conveys. While the landscapes in advertisements for feta cheese sold outside Greece evoke the pleasure of a trip to the Cyclades, those landscapes used in advertisements for feta cheese sold in Greece emphasize the authenticity and secular nature of traditional pastoral production. In spite of their differences, the landscapes represented in both cases refer to an origin rather than to a place - a Greek origin in the case of "tourist" feta and a local and regional origin in the case of domestic feta, which emphasizes the importance of the terroir. |
| format | Article |
| id | doaj-art-8af68bc426b54525940ce0008cb4c22c |
| institution | Kabale University |
| issn | 1969-6124 |
| language | fra |
| publishDate | 2018-12-01 |
| publisher | Agrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP Lille |
| record_format | Article |
| series | Projets de Paysage |
| spelling | doaj-art-8af68bc426b54525940ce0008cb4c22c2025-02-05T16:21:39ZfraAgrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP LilleProjets de Paysage1969-61242018-12-011910.4000/paysage.361Des îles à la montagne : paysages publicitaires de la fetaKaterina SeraïdariThe juxtaposition of the packaging of different Greek and European brands that produce and market feta cheese (which has become a PDO since 2003), makes it possible to analyse the imagery their packaging conveys. While the landscapes in advertisements for feta cheese sold outside Greece evoke the pleasure of a trip to the Cyclades, those landscapes used in advertisements for feta cheese sold in Greece emphasize the authenticity and secular nature of traditional pastoral production. In spite of their differences, the landscapes represented in both cases refer to an origin rather than to a place - a Greek origin in the case of "tourist" feta and a local and regional origin in the case of domestic feta, which emphasizes the importance of the terroir.https://journals.openedition.org/paysage/361advertisingcheesePDO certificationpackagingGreece |
| spellingShingle | Katerina Seraïdari Des îles à la montagne : paysages publicitaires de la feta Projets de Paysage advertising cheese PDO certification packaging Greece |
| title | Des îles à la montagne : paysages publicitaires de la feta |
| title_full | Des îles à la montagne : paysages publicitaires de la feta |
| title_fullStr | Des îles à la montagne : paysages publicitaires de la feta |
| title_full_unstemmed | Des îles à la montagne : paysages publicitaires de la feta |
| title_short | Des îles à la montagne : paysages publicitaires de la feta |
| title_sort | des iles a la montagne paysages publicitaires de la feta |
| topic | advertising cheese PDO certification packaging Greece |
| url | https://journals.openedition.org/paysage/361 |
| work_keys_str_mv | AT katerinaseraidari desilesalamontagnepaysagespublicitairesdelafeta |