Des îles à la montagne : paysages publicitaires de la feta
The juxtaposition of the packaging of different Greek and European brands that produce and market feta cheese (which has become a PDO since 2003), makes it possible to analyse the imagery their packaging conveys. While the landscapes in advertisements for feta cheese sold outside Greece evoke the pl...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Agrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP Lille
2018-12-01
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| Series: | Projets de Paysage |
| Subjects: | |
| Online Access: | https://journals.openedition.org/paysage/361 |
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| Summary: | The juxtaposition of the packaging of different Greek and European brands that produce and market feta cheese (which has become a PDO since 2003), makes it possible to analyse the imagery their packaging conveys. While the landscapes in advertisements for feta cheese sold outside Greece evoke the pleasure of a trip to the Cyclades, those landscapes used in advertisements for feta cheese sold in Greece emphasize the authenticity and secular nature of traditional pastoral production. In spite of their differences, the landscapes represented in both cases refer to an origin rather than to a place - a Greek origin in the case of "tourist" feta and a local and regional origin in the case of domestic feta, which emphasizes the importance of the terroir. |
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| ISSN: | 1969-6124 |