Pengaruh Penggunaan Artificial Intelligence (AI) Terhadap Kinerja Perusahaan Penerbitan Buku di Kota Bandung
This study aims to measure and analyze the effect of the use of Artificial Intelligence (AI) on company performance using a quantitative approach in thirty businesses engaged in book publishing in the city of Bandung. From the results of the study, it can be concluded that the use of AI has a positi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Magister Manajemen Institut Koperasi Indonesia
2025-03-01
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| Series: | Coopetition |
| Subjects: | |
| Online Access: | https://journal.ikopin.ac.id/index.php/coopetition/article/view/5257 |
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