Nonlinear Dynamic Analysis of New Product Diffusion considering Consumer Heterogeneity
When a new product enters the market, individual consumers’ decision-making behavior and purchase time are uncertain. Based on the dynamics of epidemic transmission theory and agent modeling technology, this study proposes a new coupling model through the combination of the improved SEIR epidemic mo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2020/2915797 |
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