The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce
Research on the factors influencing online trust in e-commerce has been limited in recent years. Therefore, this study is a rigorous investigation that aims to first understand the main factors that affect online trust and, second, to find out the impact of online trust on risk perception, attit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17111 |
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