Kleuters se persepsie van televisieadvertensies
An empirical study was conducted to examine pre-primary children's perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2035 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593873521606656 |
|---|---|
| author | Natasja Basson |
| author_facet | Natasja Basson |
| author_sort | Natasja Basson |
| collection | DOAJ |
| description |
An empirical study was conducted to examine pre-primary children's perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define a television commercial and the results showed that most of the children did not know what the objectives of television commercials are. Pre-primary children believe that television commercials constitute reality. Television commercials prompted child-ren to ask for specific products. The survey also included the televisionviewing patterns of pre-primary
|
| format | Article |
| id | doaj-art-8a03cd6c108f4828ae425b5677f5bd38 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-8a03cd6c108f4828ae425b5677f5bd382025-01-20T08:45:00ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0110110.36615/jcsa.v10i1.2035Kleuters se persepsie van televisieadvertensiesNatasja Basson0University of the Free State An empirical study was conducted to examine pre-primary children's perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define a television commercial and the results showed that most of the children did not know what the objectives of television commercials are. Pre-primary children believe that television commercials constitute reality. Television commercials prompted child-ren to ask for specific products. The survey also included the televisionviewing patterns of pre-primary https://journals.uj.ac.za/index.php/jcsa/article/view/2035pre-primary children's perceptiontelevision commercialsconstitute realitytelevisionviewing patterns of pre-primary |
| spellingShingle | Natasja Basson Kleuters se persepsie van televisieadvertensies Communicare pre-primary children's perception television commercials constitute reality televisionviewing patterns of pre-primary |
| title | Kleuters se persepsie van televisieadvertensies |
| title_full | Kleuters se persepsie van televisieadvertensies |
| title_fullStr | Kleuters se persepsie van televisieadvertensies |
| title_full_unstemmed | Kleuters se persepsie van televisieadvertensies |
| title_short | Kleuters se persepsie van televisieadvertensies |
| title_sort | kleuters se persepsie van televisieadvertensies |
| topic | pre-primary children's perception television commercials constitute reality televisionviewing patterns of pre-primary |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2035 |
| work_keys_str_mv | AT natasjabasson kleuterssepersepsievantelevisieadvertensies |