From Data to Decisions: The Power of Machine Learning in Business Recommendations

From Data to Decisions: The Power of Machine Learning in Business Recommendations

This research aims to explore the impact of machine learning (ML) on the evolution and efficacy of recommendation systems (RS), particularly in the context of their growing significance in commercial business environments. Methodologically, the study delves into the role of ML in crafting and refini...

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Bibliographic Details
Main Authors: Kapilya Gangadharan, Anoop Purandaran, K. Malathi, Barathi Subramanian, Rathinaraja Jeyaraj, Soon Ki Jung
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Business recommendation
data governance and management
machine learning
personalized recommendations
recommendation systems
Online Access:https://ieeexplore.ieee.org/document/10849522/
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