APA (7th ed.) Citation

Mesly, O. Oops! Many Marketing Models are Wrong. Universidad Autonoma del Estado de Mexico.

Chicago Style (17th ed.) Citation

Mesly, Olivier. Oops! Many Marketing Models Are Wrong. Universidad Autonoma del Estado de Mexico.

MLA (9th ed.) Citation

Mesly, Olivier. Oops! Many Marketing Models Are Wrong. Universidad Autonoma del Estado de Mexico.

Warning: These citations may not always be 100% accurate.