Polysemic Nature of the Notion of Customer Capital of the Enterprise
The analysis of English variants of capital names is created, due to relations and links of the enterprise with its customers has been conducted. There are three main terms «relational capital», «customer capital», «customer equity» that have become the subject of research. It is established that re...
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2018-04-01
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| Series: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| Subjects: | |
| Online Access: | http://pbo.ztu.edu.ua/article/view/129658/125203 |
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