The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia

The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to...

Full description

Saved in:
Bibliographic Details
Main Authors: Ratna Noviani, Elok Santi Jesica
Format: Article
Language:English
Published: Universitas Gadjah Mada 2024-12-01
Series:Jurnal Kawistara
Subjects:
Online Access:https://jurnal.ugm.ac.id/kawistara/article/view/97248
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832557527233986560
author Ratna Noviani
Elok Santi Jesica
author_facet Ratna Noviani
Elok Santi Jesica
author_sort Ratna Noviani
collection DOAJ
description The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.
format Article
id doaj-art-88f8598d369b4ecfbd28344aec0eec9a
institution Kabale University
issn 2088-5415
2355-5777
language English
publishDate 2024-12-01
publisher Universitas Gadjah Mada
record_format Article
series Jurnal Kawistara
spelling doaj-art-88f8598d369b4ecfbd28344aec0eec9a2025-02-03T04:17:20ZengUniversitas Gadjah MadaJurnal Kawistara2088-54152355-57772024-12-0114335136710.22146/kawistara.9724837040The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in IndonesiaRatna Noviani0Elok Santi Jesica1Universitas Gadjah MadaUniversitas Gadjah MadaThe emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.https://jurnal.ugm.ac.id/kawistara/article/view/97248dataficationdigital mediamediatizationonline lendingstudent
spellingShingle Ratna Noviani
Elok Santi Jesica
The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
Jurnal Kawistara
datafication
digital media
mediatization
online lending
student
title The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
title_full The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
title_fullStr The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
title_full_unstemmed The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
title_short The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia
title_sort deep mediatization of student loans a case study of digital based lending practice in indonesia
topic datafication
digital media
mediatization
online lending
student
url https://jurnal.ugm.ac.id/kawistara/article/view/97248
work_keys_str_mv AT ratnanoviani thedeepmediatizationofstudentloansacasestudyofdigitalbasedlendingpracticeinindonesia
AT eloksantijesica thedeepmediatizationofstudentloansacasestudyofdigitalbasedlendingpracticeinindonesia
AT ratnanoviani deepmediatizationofstudentloansacasestudyofdigitalbasedlendingpracticeinindonesia
AT eloksantijesica deepmediatizationofstudentloansacasestudyofdigitalbasedlendingpracticeinindonesia