Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms

Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms

Objective Projections on the severity of climate change-related disruptions and displacements are becoming increasingly alarming over time (DiBella, 2020). Since climate change-related hazards have large impacts on a vast range of businesses, from individual traders to multinational companies (Canev...

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Bibliographic Details
Main Authors: Maryam Asgharinajib, Davood Feiz, Morteza Maleki Min Bash Razgah, Azim Zarei
Format: Article
Language:fas
Published: University of Tehran 2024-12-01
Series:‫مدیریت بازرگانی
Subjects:
b2b businesses
climate change
dynamic marketing capabilities
Online Access:https://jibm.ut.ac.ir/article_97356_c099417f3ef95abc69c6e8578fe224fa.pdf
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