Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil

Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil

Organisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study soug...

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Bibliographic Details
Main Authors: Carlos Peixeira Marques, Carmem Teresa Leal, Carla Susana Marques, Breno Fernando Tinoco Cabral
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2018-01-01
Series:Tourism & Management Studies
Subjects:
internal marketing
organisational commitment
job satisfaction
hospitality
Online Access:https://tmstudies.net/index.php/ectms/article/view/993/pdf_88
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