MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/340 |
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| _version_ | 1832542110205607936 |
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| author | M. Orlova S. Silina |
| author_facet | M. Orlova S. Silina |
| author_sort | M. Orlova |
| collection | DOAJ |
| description | A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed. |
| format | Article |
| id | doaj-art-88a351f32196421cb556a70cc80c8445 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-88a351f32196421cb556a70cc80c84452025-02-04T08:27:46ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-07-0107-8240246340MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICESM. Orlova0S. Silina1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed.https://vestnik.guu.ru/jour/article/view/340knowledge-intensive services projectportfolio of customer relationshipscustomer attractionproject marketingcapitalizationproject resourcesproject-oriented approachcompetitive advantage |
| spellingShingle | M. Orlova S. Silina MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES Вестник университета knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage |
| title | MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES |
| title_full | MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES |
| title_fullStr | MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES |
| title_full_unstemmed | MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES |
| title_short | MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES |
| title_sort | managing portfolio of customer relationships in knowledge intensive services |
| topic | knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage |
| url | https://vestnik.guu.ru/jour/article/view/340 |
| work_keys_str_mv | AT morlova managingportfolioofcustomerrelationshipsinknowledgeintensiveservices AT ssilina managingportfolioofcustomerrelationshipsinknowledgeintensiveservices |