MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES
A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive s...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-07-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/340 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed. |
|---|---|
| ISSN: | 1816-4277 2686-8415 |