THE EFFECT OF COSMETICS RETAIL CHAIN STORES’ ATTRIBUTES ON CONSUMER CHOICE IN LITHUANIA
The current research paper aims to determine the store attributes behind the consumer preference when choosing a cosmetics retail chain store in Lithuania. The authors conduct a survey analysis across a random sample of consumers to test the impact of ten store attributes on consumers’ choice. The...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kauno Kolegija (Kaunas University of Applied Sciences)
2016-06-01
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| Series: | Mokslo Taikomieji Tyrimai Lietuvos Kolegijose |
| Online Access: | http://5.133.66.111/index.php/mttlk/article/view/26 |
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