Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges

Nowadays, there are several websites that allow customers to buy and post reviews of purchased products, which results in incremental accumulation of a lot of reviews written in natural language. Moreover, conversance with E-commerce and social media has raised the level of sophistication of online...

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Main Authors: Mita K. Dalal, Mukesh A. Zaveri
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Applied Computational Intelligence and Soft Computing
Online Access:http://dx.doi.org/10.1155/2014/735942
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author Mita K. Dalal
Mukesh A. Zaveri
author_facet Mita K. Dalal
Mukesh A. Zaveri
author_sort Mita K. Dalal
collection DOAJ
description Nowadays, there are several websites that allow customers to buy and post reviews of purchased products, which results in incremental accumulation of a lot of reviews written in natural language. Moreover, conversance with E-commerce and social media has raised the level of sophistication of online shoppers and it is common practice for them to compare competing brands of products before making a purchase. Prevailing factors such as availability of online reviews and raised end-user expectations have motivated the development of opinion mining systems that can automatically classify and summarize users’ reviews. This paper proposes an opinion mining system that can be used for both binary and fine-grained sentiment classifications of user reviews. Feature-based sentiment classification is a multistep process that involves preprocessing to remove noise, extraction of features and corresponding descriptors, and tagging their polarity. The proposed technique extends the feature-based classification approach to incorporate the effect of various linguistic hedges by using fuzzy functions to emulate the effect of modifiers, concentrators, and dilators. Empirical studies indicate that the proposed system can perform reliable sentiment classification at various levels of granularity with high average accuracy of 89% for binary classification and 86% for fine-grained classification.
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spelling doaj-art-8703cc23e5644c00af51ad0f706f59272025-02-03T01:27:49ZengWileyApplied Computational Intelligence and Soft Computing1687-97241687-97322014-01-01201410.1155/2014/735942735942Opinion Mining from Online User Reviews Using Fuzzy Linguistic HedgesMita K. Dalal0Mukesh A. Zaveri1Information Technology Department, Sarvajanik College of Engineering & Technology, Surat 395001, IndiaComputer Engineering Department, S. V. National Institute of Technology, Surat 395007, IndiaNowadays, there are several websites that allow customers to buy and post reviews of purchased products, which results in incremental accumulation of a lot of reviews written in natural language. Moreover, conversance with E-commerce and social media has raised the level of sophistication of online shoppers and it is common practice for them to compare competing brands of products before making a purchase. Prevailing factors such as availability of online reviews and raised end-user expectations have motivated the development of opinion mining systems that can automatically classify and summarize users’ reviews. This paper proposes an opinion mining system that can be used for both binary and fine-grained sentiment classifications of user reviews. Feature-based sentiment classification is a multistep process that involves preprocessing to remove noise, extraction of features and corresponding descriptors, and tagging their polarity. The proposed technique extends the feature-based classification approach to incorporate the effect of various linguistic hedges by using fuzzy functions to emulate the effect of modifiers, concentrators, and dilators. Empirical studies indicate that the proposed system can perform reliable sentiment classification at various levels of granularity with high average accuracy of 89% for binary classification and 86% for fine-grained classification.http://dx.doi.org/10.1155/2014/735942
spellingShingle Mita K. Dalal
Mukesh A. Zaveri
Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
Applied Computational Intelligence and Soft Computing
title Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
title_full Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
title_fullStr Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
title_full_unstemmed Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
title_short Opinion Mining from Online User Reviews Using Fuzzy Linguistic Hedges
title_sort opinion mining from online user reviews using fuzzy linguistic hedges
url http://dx.doi.org/10.1155/2014/735942
work_keys_str_mv AT mitakdalal opinionminingfromonlineuserreviewsusingfuzzylinguistichedges
AT mukeshazaveri opinionminingfromonlineuserreviewsusingfuzzylinguistichedges