Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social networ...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2013-01-01
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| Series: | The Scientific World Journal |
| Online Access: | http://dx.doi.org/10.1155/2013/751728 |
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| author | Huan-Ming Chuang Chien-Ku Lin Da-Ren Chen You-Shyang Chen |
| author_facet | Huan-Ming Chuang Chien-Ku Lin Da-Ren Chen You-Shyang Chen |
| author_sort | Huan-Ming Chuang |
| collection | DOAJ |
| description | Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike. |
| format | Article |
| id | doaj-art-86daf9a1f868491b9fdc5434ec2c505b |
| institution | Kabale University |
| issn | 1537-744X |
| language | English |
| publishDate | 2013-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | The Scientific World Journal |
| spelling | doaj-art-86daf9a1f868491b9fdc5434ec2c505b2025-02-03T00:59:57ZengWileyThe Scientific World Journal1537-744X2013-01-01201310.1155/2013/751728751728Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable EcotourismHuan-Ming Chuang0Chien-Ku Lin1Da-Ren Chen2You-Shyang Chen3Department of Information Management, National Yunlin University of Science and Technology, No. 123, University Road, Section 3, Douliou, Yunlin 640, TaiwanDepartment of Information Management, National Yunlin University of Science and Technology, No. 123, University Road, Section 3, Douliou, Yunlin 640, TaiwanDepartment of Information Management, National Taichung University of Science and Technology, No. 129, Section 3, Sanmin Road, North District, Taichung 404, TaiwanDepartment of Information Management, Hwa Hsia Institute of Technology, No. 111, Gong Jhuan Road, Chung Ho District, New Taipei 235, TaiwanEcological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.http://dx.doi.org/10.1155/2013/751728 |
| spellingShingle | Huan-Ming Chuang Chien-Ku Lin Da-Ren Chen You-Shyang Chen Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism The Scientific World Journal |
| title | Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism |
| title_full | Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism |
| title_fullStr | Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism |
| title_full_unstemmed | Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism |
| title_short | Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism |
| title_sort | evolving mcdm applications using hybrid expert based ism and dematel models an example of sustainable ecotourism |
| url | http://dx.doi.org/10.1155/2013/751728 |
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