Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism

Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social networ...

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Main Authors: Huan-Ming Chuang, Chien-Ku Lin, Da-Ren Chen, You-Shyang Chen
Format: Article
Language:English
Published: Wiley 2013-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2013/751728
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author Huan-Ming Chuang
Chien-Ku Lin
Da-Ren Chen
You-Shyang Chen
author_facet Huan-Ming Chuang
Chien-Ku Lin
Da-Ren Chen
You-Shyang Chen
author_sort Huan-Ming Chuang
collection DOAJ
description Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.
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institution Kabale University
issn 1537-744X
language English
publishDate 2013-01-01
publisher Wiley
record_format Article
series The Scientific World Journal
spelling doaj-art-86daf9a1f868491b9fdc5434ec2c505b2025-02-03T00:59:57ZengWileyThe Scientific World Journal1537-744X2013-01-01201310.1155/2013/751728751728Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable EcotourismHuan-Ming Chuang0Chien-Ku Lin1Da-Ren Chen2You-Shyang Chen3Department of Information Management, National Yunlin University of Science and Technology, No. 123, University Road, Section 3, Douliou, Yunlin 640, TaiwanDepartment of Information Management, National Yunlin University of Science and Technology, No. 123, University Road, Section 3, Douliou, Yunlin 640, TaiwanDepartment of Information Management, National Taichung University of Science and Technology, No. 129, Section 3, Sanmin Road, North District, Taichung 404, TaiwanDepartment of Information Management, Hwa Hsia Institute of Technology, No. 111, Gong Jhuan Road, Chung Ho District, New Taipei 235, TaiwanEcological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.http://dx.doi.org/10.1155/2013/751728
spellingShingle Huan-Ming Chuang
Chien-Ku Lin
Da-Ren Chen
You-Shyang Chen
Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
The Scientific World Journal
title Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
title_full Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
title_fullStr Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
title_full_unstemmed Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
title_short Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
title_sort evolving mcdm applications using hybrid expert based ism and dematel models an example of sustainable ecotourism
url http://dx.doi.org/10.1155/2013/751728
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AT darenchen evolvingmcdmapplicationsusinghybridexpertbasedismanddematelmodelsanexampleofsustainableecotourism
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