Exploring Social Media Impact in Admission Campaigns. A Comparative Research
As universities face increasingly high competition to attract students, social media are becoming more and more important in communication campaigns. The article aims to investigate the role that social networks have in admissions campaigns, by conducting a comparative study on the two main target a...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2024-12-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: | https://seaopenresearch.eu/Journals/articles/MI_53_3.pdf |
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