Bibliometric Analysis of Brand Slogan in Event Tourism
Purpose: Marketing is a method that focuses on promoting companies' products and services. One of the main elements of promotion is the product or brand slogan. This study aimed to provide a bibliometric analysis of scientific documents on brand slogan research in event tourism.Methodology: Thi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-06-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7724_555a752e11213a3dc0948278dcdb63ba.pdf |
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