Perceptions of ethically ambiguous public relations practices on social media
This research explored views on ethically acceptable public relations (PR) practices on social media held by Zimbabwean PR practitioners. There are several distinct findings that provide insight into PR practice and inform future studies on the role of social media in PR in the region. First, Zimbab...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2023-07-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1557 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593872071426048 |
|---|---|
| author | Anna Klyueva Prisca Ngondo |
| author_facet | Anna Klyueva Prisca Ngondo |
| author_sort | Anna Klyueva |
| collection | DOAJ |
| description | This research explored views on ethically acceptable public relations (PR) practices on social media held by Zimbabwean PR practitioners. There are several distinct findings that provide insight into PR practice and inform future studies on the role of social media in PR in the region. First, Zimbabwean practitioners were not unanimous in their assessment of whether examples of social media practices can be considered ethically acceptable, suggesting that many ethically ambiguous practices are perceived as a norm. Second, Zimbabwean PR practitioners overwhelmingly stressed the need for social media training and organisational policy to engage on social media ethically. Finally, practitioners believed that social media promoted the role and status of PR within organisations and afforded increased control over the reach and impact of organisational messages.
|
| format | Article |
| id | doaj-art-862a80ea616b4ecb9c00452c320e4db2 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-862a80ea616b4ecb9c00452c320e4db22025-01-20T08:42:42ZengUniversity of JohannesburgCommunicare0259-00692957-79502023-07-0142110.36615/jcsa.v42i1.1557Perceptions of ethically ambiguous public relations practices on social mediaAnna Klyueva0https://orcid.org/0000-0003-0744-0108Prisca Ngondo1https://orcid.org/0000-0001-8339-4751University of Houston-Clear LakeTexas State UniversityThis research explored views on ethically acceptable public relations (PR) practices on social media held by Zimbabwean PR practitioners. There are several distinct findings that provide insight into PR practice and inform future studies on the role of social media in PR in the region. First, Zimbabwean practitioners were not unanimous in their assessment of whether examples of social media practices can be considered ethically acceptable, suggesting that many ethically ambiguous practices are perceived as a norm. Second, Zimbabwean PR practitioners overwhelmingly stressed the need for social media training and organisational policy to engage on social media ethically. Finally, practitioners believed that social media promoted the role and status of PR within organisations and afforded increased control over the reach and impact of organisational messages. https://journals.uj.ac.za/index.php/jcsa/article/view/1557Africaethical ambiguityethically acceptable PR practicessocial mediaZimbabwe |
| spellingShingle | Anna Klyueva Prisca Ngondo Perceptions of ethically ambiguous public relations practices on social media Communicare Africa ethical ambiguity ethically acceptable PR practices social media Zimbabwe |
| title | Perceptions of ethically ambiguous public relations practices on social media |
| title_full | Perceptions of ethically ambiguous public relations practices on social media |
| title_fullStr | Perceptions of ethically ambiguous public relations practices on social media |
| title_full_unstemmed | Perceptions of ethically ambiguous public relations practices on social media |
| title_short | Perceptions of ethically ambiguous public relations practices on social media |
| title_sort | perceptions of ethically ambiguous public relations practices on social media |
| topic | Africa ethical ambiguity ethically acceptable PR practices social media Zimbabwe |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1557 |
| work_keys_str_mv | AT annaklyueva perceptionsofethicallyambiguouspublicrelationspracticesonsocialmedia AT priscangondo perceptionsofethicallyambiguouspublicrelationspracticesonsocialmedia |