Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy
This research was conducted to determine the antecedent factors that led to decreased sales of cosmetic products by GRS Rendy Company. Data collection by distributing questionnaires to company owners and consumers aged 17 years and over and having purchased at least once. The r...
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| Format: | Article |
| Language: | Indonesian |
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Politeknik Negeri Bali
2023-11-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1234/706 |
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| _version_ | 1832594221872185344 |
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| author | Kevin Cahya Santoso Eddy Madiono Sutanto |
| author_facet | Kevin Cahya Santoso Eddy Madiono Sutanto |
| author_sort | Kevin Cahya Santoso |
| collection | DOAJ |
| description | This research was conducted to determine the antecedent factors that led to decreased sales of cosmetic products by GRS Rendy Company. Data collection by distributing questionnaires to company owners and consumers aged 17 years and over and having purchased at least once. The results of the research questionnaire from the owner stated that it was true that the sales of cosmetic products had decreased over the last five months, and the number of consumers had also decreased during that time. The respondents were 111 people. The data is then processed using factor analysis techniques. This study found two factors causing a decrease in the sales of cosmetic products at GRS Rendy: weak product features and innovation and attractiveness in markets that are less able to compete. |
| format | Article |
| id | doaj-art-85ed20bc5cd8420698d6c004a8a7d9f5 |
| institution | Kabale University |
| issn | 0216-9843 2580-5614 |
| language | Indonesian |
| publishDate | 2023-11-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Jurnal Bisnis dan Kewirausahaan |
| spelling | doaj-art-85ed20bc5cd8420698d6c004a8a7d9f52025-01-20T02:37:52ZindPoliteknik Negeri BaliJurnal Bisnis dan Kewirausahaan0216-98432580-56142023-11-0119323925310.31940/jbk.v19i3.239-253Anteseden Penurunan Penjualan Produk Kosmetik GRS RendyKevin Cahya Santoso0Eddy Madiono Sutanto1Program Studi Manajemen, Universitas Kristen Petra, IndonesiaProgram Studi Manajemen, Universitas Kristen Petra, IndonesiaThis research was conducted to determine the antecedent factors that led to decreased sales of cosmetic products by GRS Rendy Company. Data collection by distributing questionnaires to company owners and consumers aged 17 years and over and having purchased at least once. The results of the research questionnaire from the owner stated that it was true that the sales of cosmetic products had decreased over the last five months, and the number of consumers had also decreased during that time. The respondents were 111 people. The data is then processed using factor analysis techniques. This study found two factors causing a decrease in the sales of cosmetic products at GRS Rendy: weak product features and innovation and attractiveness in markets that are less able to compete.https://ojs2.pnb.ac.id/index.php/JBK/article/view/1234/706productpriceplace |
| spellingShingle | Kevin Cahya Santoso Eddy Madiono Sutanto Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy Jurnal Bisnis dan Kewirausahaan product price place |
| title | Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy |
| title_full | Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy |
| title_fullStr | Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy |
| title_full_unstemmed | Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy |
| title_short | Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy |
| title_sort | anteseden penurunan penjualan produk kosmetik grs rendy |
| topic | product price place |
| url | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1234/706 |
| work_keys_str_mv | AT kevincahyasantoso antesedenpenurunanpenjualanprodukkosmetikgrsrendy AT eddymadionosutanto antesedenpenurunanpenjualanprodukkosmetikgrsrendy |