Enhancing Telemarketing Success Using Ensemble-Based Online Machine Learning
Telemarketing is a well-established marketing approach to offering products and services to prospective customers. The effectiveness of such an approach, however, is highly dependent on the selection of the appropriate consumer base, as reaching uninterested customers will induce annoyance and consu...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2024-06-01
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| Series: | Big Data Mining and Analytics |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.26599/BDMA.2023.9020041 |
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