SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS
The growing importance of sustainable development concept finds its consequences in companies’ marketing policy, on both micro and macro level. A new concept of sustainable marketing has emerged. It focuses on the necessity of satisfying the needs with profit, while creating, communicating and deliv...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
|
| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1224 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832557526512566272 |
|---|---|
| author | Ewa Frąckiewicz Edyta Rudawska Małgorzata Wiścińska |
| author_facet | Ewa Frąckiewicz Edyta Rudawska Małgorzata Wiścińska |
| author_sort | Ewa Frąckiewicz |
| collection | DOAJ |
| description | The growing importance of sustainable development concept finds its consequences in companies’ marketing policy, on both micro and macro level. A new concept of sustainable marketing has emerged. It focuses on the necessity of satisfying the needs with profit, while creating, communicating and delivering value for consumers, partners and the society. Therefore concentrating activities on achieving values of social, ethical and / or environmental character, while maintaining economic efficiency, marketing can be seen as an activity, which enables the implementation of sustainable development at a company level. The article fits into the current discussion on the new management concept, including marketing activities. The goal was to identify the impact of sustainable development on marketing tools of modern organizations. The article is a review and has been prepared based on an analysis of recent literature. |
| format | Article |
| id | doaj-art-85cda4ebcb2347d4883b57aaabb35872 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-85cda4ebcb2347d4883b57aaabb358722025-02-03T04:16:42ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONSEwa Frąckiewicz0Edyta Rudawska1Małgorzata Wiścińska2University of SzczecinUniversity of SzczecinUniversity of SzczecinThe growing importance of sustainable development concept finds its consequences in companies’ marketing policy, on both micro and macro level. A new concept of sustainable marketing has emerged. It focuses on the necessity of satisfying the needs with profit, while creating, communicating and delivering value for consumers, partners and the society. Therefore concentrating activities on achieving values of social, ethical and / or environmental character, while maintaining economic efficiency, marketing can be seen as an activity, which enables the implementation of sustainable development at a company level. The article fits into the current discussion on the new management concept, including marketing activities. The goal was to identify the impact of sustainable development on marketing tools of modern organizations. The article is a review and has been prepared based on an analysis of recent literature.https://pefim.sggw.edu.pl/article/view/1224marketingsustainable developmentmarketing instruments |
| spellingShingle | Ewa Frąckiewicz Edyta Rudawska Małgorzata Wiścińska SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS Polityki Europejskie, Finanse i Marketing marketing sustainable development marketing instruments |
| title | SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS |
| title_full | SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS |
| title_fullStr | SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS |
| title_full_unstemmed | SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS |
| title_short | SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS |
| title_sort | sustainable marketing mix the basic assumptions |
| topic | marketing sustainable development marketing instruments |
| url | https://pefim.sggw.edu.pl/article/view/1224 |
| work_keys_str_mv | AT ewafrackiewicz sustainablemarketingmixthebasicassumptions AT edytarudawska sustainablemarketingmixthebasicassumptions AT małgorzatawiscinska sustainablemarketingmixthebasicassumptions |