Pricing Method of the Flexible Bus Service Based on Cumulative Prospect Theory

Pricing directly affects the sustainable development of the flexible bus service. This study proposes a profit maximization model and a social welfare maximization model for the flexible bus operator based on the cumulative prospect theory. Fares and uncertain travel time due to unforeseen detours i...

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Bibliographic Details
Main Authors: Wanjing Ma, Yuhang Guo, Kun An, Lei Wang
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2022/1785199
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