Corporate social responsibility as a tool of interaction with the external environment during the economic crisis
The purpose of the article is to determine the impact nature of the corporate social responsibility (hereinafter – CSR) policy on the company’s position during the crisis. The subject of the study is CSR as a tool of interaction with the external environment. Based on the theoretical analysis of the...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4502 |
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| author | V. V. Vetrova P. S. Shcherbachenko |
| author_facet | V. V. Vetrova P. S. Shcherbachenko |
| author_sort | V. V. Vetrova |
| collection | DOAJ |
| description | The purpose of the article is to determine the impact nature of the corporate social responsibility (hereinafter – CSR) policy on the company’s position during the crisis. The subject of the study is CSR as a tool of interaction with the external environment. Based on the theoretical analysis of the scientific literature, the paper identifies the interrelation of social responsibility and the business interaction strategy with the macro- and microenvironment, using the analogy method, the features of such interrelation in the conditions of economic instability, in which the business was due to the spread of Covid-19 are considered. The authors have developed recommendations for the successful implementation of this policy, taking into account all the limitations of the company’s crisis situation, which makes it possible to use this research in business practice and subsequent scientific activity. The prospects for this study may be the description of modified tools of CSR implementation, taking into account the modern development of technologies and the deepening of its impact on economic relations. As a result of the work done, a conclusion was obtained about the predominance of positive effects from the implementation of this strategy in a situation of increased resource constraints. |
| format | Article |
| id | doaj-art-84e3e27045504ad0b5204335804ef135 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-84e3e27045504ad0b5204335804ef1352025-02-04T08:28:16ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-06-010516116810.26425/1816-4277-2023-5-161-1682794Corporate social responsibility as a tool of interaction with the external environment during the economic crisisV. V. Vetrova0P. S. Shcherbachenko1Financial University under the Government of the Russian FederationFinancial University under the Government of the Russian FederationThe purpose of the article is to determine the impact nature of the corporate social responsibility (hereinafter – CSR) policy on the company’s position during the crisis. The subject of the study is CSR as a tool of interaction with the external environment. Based on the theoretical analysis of the scientific literature, the paper identifies the interrelation of social responsibility and the business interaction strategy with the macro- and microenvironment, using the analogy method, the features of such interrelation in the conditions of economic instability, in which the business was due to the spread of Covid-19 are considered. The authors have developed recommendations for the successful implementation of this policy, taking into account all the limitations of the company’s crisis situation, which makes it possible to use this research in business practice and subsequent scientific activity. The prospects for this study may be the description of modified tools of CSR implementation, taking into account the modern development of technologies and the deepening of its impact on economic relations. As a result of the work done, a conclusion was obtained about the predominance of positive effects from the implementation of this strategy in a situation of increased resource constraints.https://vestnik.guu.ru/jour/article/view/4502corporate social responsibilitycsrsustainable developmentcrisisstakeholdersantirecessionary policycorporate volunteering |
| spellingShingle | V. V. Vetrova P. S. Shcherbachenko Corporate social responsibility as a tool of interaction with the external environment during the economic crisis Вестник университета corporate social responsibility csr sustainable development crisis stakeholders antirecessionary policy corporate volunteering |
| title | Corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| title_full | Corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| title_fullStr | Corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| title_full_unstemmed | Corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| title_short | Corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| title_sort | corporate social responsibility as a tool of interaction with the external environment during the economic crisis |
| topic | corporate social responsibility csr sustainable development crisis stakeholders antirecessionary policy corporate volunteering |
| url | https://vestnik.guu.ru/jour/article/view/4502 |
| work_keys_str_mv | AT vvvetrova corporatesocialresponsibilityasatoolofinteractionwiththeexternalenvironmentduringtheeconomiccrisis AT psshcherbachenko corporatesocialresponsibilityasatoolofinteractionwiththeexternalenvironmentduringtheeconomiccrisis |