Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2012-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.pl/article/view/4546 |
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| _version_ | 1832572628310687744 |
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| author | Andrea Bolčáková Veronika Gašparíková Ľudmila Nagyová |
| author_facet | Andrea Bolčáková Veronika Gašparíková Ľudmila Nagyová |
| author_sort | Andrea Bolčáková |
| collection | DOAJ |
| format | Article |
| id | doaj-art-84d097a0c64b423b80158c1a9605a5c5 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2012-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-84d097a0c64b423b80158c1a9605a5c52025-02-02T09:07:23ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402012-06-017(56)Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink KofolaAndrea Bolčáková0Veronika Gašparíková1Ľudmila Nagyová2Department of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreDepartment of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreDepartment of Marketing, Faculty of Economics and Management, Slovak Agricultural University in Nitrehttps://pefim.sggw.pl/article/view/4546 |
| spellingShingle | Andrea Bolčáková Veronika Gašparíková Ľudmila Nagyová Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola Polityki Europejskie, Finanse i Marketing |
| title | Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola |
| title_full | Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola |
| title_fullStr | Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola |
| title_full_unstemmed | Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola |
| title_short | Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola |
| title_sort | efficiency of tv advertising spots promoting non alcoholic drink kofola |
| url | https://pefim.sggw.pl/article/view/4546 |
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