Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
Platform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsi...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
|
| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2021/1895598 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832550987747819520 |
|---|---|
| author | Wenjun Liu Chenye Wang Lin Ding Cuibo Wang |
| author_facet | Wenjun Liu Chenye Wang Lin Ding Cuibo Wang |
| author_sort | Wenjun Liu |
| collection | DOAJ |
| description | Platform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsibilities, which will influence consumer extra-role behaviors besides bringing reputation advantages to the enterprises. Based on the motivation theory and social exchange theory, this paper divides corporate social responsibility (CSR) into business ethical responsibility and public welfare responsibility using the CSR division method proposed by McWilliams and Siegel, puts forward self-moral restraint as the proxy variable for business ethical responsibility and explains the relationship between CSR and customer extra-role behavior. It is found that customer extra-role behavior is positively influenced by platform enterprises’ social responsibility. The perception of interest consensus exerts a positive influence on extra-role behavior, so does the perception of service identity. The public welfare responsibility is positively influenced by business ethical responsibility. |
| format | Article |
| id | doaj-art-849f9adffc8e482da164752521b14644 |
| institution | Kabale University |
| issn | 1607-887X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-849f9adffc8e482da164752521b146442025-02-03T06:05:12ZengWileyDiscrete Dynamics in Nature and Society1607-887X2021-01-01202110.1155/2021/1895598Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role BehaviorWenjun Liu0Chenye Wang1Lin Ding2Cuibo Wang3School of ManagementSchool of ManagementSchool of AccountingSchool of ManagementPlatform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsibilities, which will influence consumer extra-role behaviors besides bringing reputation advantages to the enterprises. Based on the motivation theory and social exchange theory, this paper divides corporate social responsibility (CSR) into business ethical responsibility and public welfare responsibility using the CSR division method proposed by McWilliams and Siegel, puts forward self-moral restraint as the proxy variable for business ethical responsibility and explains the relationship between CSR and customer extra-role behavior. It is found that customer extra-role behavior is positively influenced by platform enterprises’ social responsibility. The perception of interest consensus exerts a positive influence on extra-role behavior, so does the perception of service identity. The public welfare responsibility is positively influenced by business ethical responsibility.http://dx.doi.org/10.1155/2021/1895598 |
| spellingShingle | Wenjun Liu Chenye Wang Lin Ding Cuibo Wang Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior Discrete Dynamics in Nature and Society |
| title | Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior |
| title_full | Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior |
| title_fullStr | Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior |
| title_full_unstemmed | Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior |
| title_short | Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior |
| title_sort | research on the influence mechanism of platform corporate social responsibility on customer extra role behavior |
| url | http://dx.doi.org/10.1155/2021/1895598 |
| work_keys_str_mv | AT wenjunliu researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior AT chenyewang researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior AT linding researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior AT cuibowang researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior |