I know your stance! Analyzing Twitter users’ political stance on diverse perspectives

Abstract The popularity of social network service users has increased in recent years, altering politicians’ interest level in social network services. Given this trend, social network services now play a central role in political communication channels, enabling them to express and share their opin...

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Main Authors: Jisu Kim, Dongjae Kim, Eunil Park
Format: Article
Language:English
Published: SpringerOpen 2025-01-01
Series:Journal of Big Data
Subjects:
Online Access:https://doi.org/10.1186/s40537-025-01083-z
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author Jisu Kim
Dongjae Kim
Eunil Park
author_facet Jisu Kim
Dongjae Kim
Eunil Park
author_sort Jisu Kim
collection DOAJ
description Abstract The popularity of social network service users has increased in recent years, altering politicians’ interest level in social network services. Given this trend, social network services now play a central role in political communication channels, enabling them to express and share their opinions and news directly with citizens. Therefore, many researchers have attempted to investigate social network service users’ political stances and proposed a user’s political stance model utilizing this dataset. Understanding and detecting social network services and a user’s political stance can play a significant role in marketing strategies and determining election winners. In light of this, the present study examined Twitter from diverse perspectives to analyze and detect a Twitter user’s political stance. This study collected Twitter datasets and labeled a user’s stance using a clustering approach to determine whether a user was a Democrat or a Republican. After an exploratory analysis of users’ tweet content: image and text, user network, and profile description, the tweet user stance detection model was proposed and tested. The results indicated notable differences between Democrats and Republicans from diverse perspectives on Twitter, with an accuracy of 85.35% compared with baseline models. The implications and limitations of this study were discussed based on the results.
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spelling doaj-art-8492fcfd22f6468b8944e972967f585b2025-01-26T12:37:43ZengSpringerOpenJournal of Big Data2196-11152025-01-0112113010.1186/s40537-025-01083-zI know your stance! Analyzing Twitter users’ political stance on diverse perspectivesJisu Kim0Dongjae Kim1Eunil Park2Department of Interaction Science, Sungkyunkwan UniversityDepartment of Applied Artificial Intelligence, Sungkyunkwan UniversityDepartment of Interaction Science, Sungkyunkwan UniversityAbstract The popularity of social network service users has increased in recent years, altering politicians’ interest level in social network services. Given this trend, social network services now play a central role in political communication channels, enabling them to express and share their opinions and news directly with citizens. Therefore, many researchers have attempted to investigate social network service users’ political stances and proposed a user’s political stance model utilizing this dataset. Understanding and detecting social network services and a user’s political stance can play a significant role in marketing strategies and determining election winners. In light of this, the present study examined Twitter from diverse perspectives to analyze and detect a Twitter user’s political stance. This study collected Twitter datasets and labeled a user’s stance using a clustering approach to determine whether a user was a Democrat or a Republican. After an exploratory analysis of users’ tweet content: image and text, user network, and profile description, the tweet user stance detection model was proposed and tested. The results indicated notable differences between Democrats and Republicans from diverse perspectives on Twitter, with an accuracy of 85.35% compared with baseline models. The implications and limitations of this study were discussed based on the results.https://doi.org/10.1186/s40537-025-01083-zPolitical stanceTweet user stance modelTwitterMachine learning
spellingShingle Jisu Kim
Dongjae Kim
Eunil Park
I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
Journal of Big Data
Political stance
Tweet user stance model
Twitter
Machine learning
title I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
title_full I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
title_fullStr I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
title_full_unstemmed I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
title_short I know your stance! Analyzing Twitter users’ political stance on diverse perspectives
title_sort i know your stance analyzing twitter users political stance on diverse perspectives
topic Political stance
Tweet user stance model
Twitter
Machine learning
url https://doi.org/10.1186/s40537-025-01083-z
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AT eunilpark iknowyourstanceanalyzingtwitteruserspoliticalstanceondiverseperspectives