An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management

While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory investigation of...

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Main Authors: Witkowski Aron, Wodecki Andrzej
Format: Article
Language:English
Published: Sciendo 2024-08-01
Series:Foundations of Management
Subjects:
Online Access:https://doi.org/10.2478/fman-2024-0009
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author Witkowski Aron
Wodecki Andrzej
author_facet Witkowski Aron
Wodecki Andrzej
author_sort Witkowski Aron
collection DOAJ
description While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory investigation of the applications, challenges, and determinants of success associated with artificial intelligence (AI) solutions employed in the product development and management processes. To this end, a qualitative thematic analysis is conducted based on twelve in-depth interviews with experts proficient in AI engineering and product management, representing twelve distinct organizations within the Polish IT sector. This article offers insights into four potential applications and expounds on various factors impacting the challenges and success of deployed AI solutions, generating two additional emergent themes. This article delineates practical implications for organizations and product managers and proposes intriguing directions for future research exploring topical areas of study.
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spelling doaj-art-843e5270c4844cfab2c91675b8707a592025-02-02T15:48:06ZengSciendoFoundations of Management2300-56612024-08-0116113915610.2478/fman-2024-0009An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and ManagementWitkowski Aron0Wodecki Andrzej1Warsaw University of Technology, Faculty of Management, Warsaw, POLANDWarsaw University of Technology, Faculty of Management, Warsaw, POLANDWhile extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory investigation of the applications, challenges, and determinants of success associated with artificial intelligence (AI) solutions employed in the product development and management processes. To this end, a qualitative thematic analysis is conducted based on twelve in-depth interviews with experts proficient in AI engineering and product management, representing twelve distinct organizations within the Polish IT sector. This article offers insights into four potential applications and expounds on various factors impacting the challenges and success of deployed AI solutions, generating two additional emergent themes. This article delineates practical implications for organizations and product managers and proposes intriguing directions for future research exploring topical areas of study.https://doi.org/10.2478/fman-2024-0009artificial intelligencemachine learningproduct managementai-driven developmentdata-driven developmentnew product developmento31o32o33m15m30
spellingShingle Witkowski Aron
Wodecki Andrzej
An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
Foundations of Management
artificial intelligence
machine learning
product management
ai-driven development
data-driven development
new product development
o31
o32
o33
m15
m30
title An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
title_full An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
title_fullStr An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
title_full_unstemmed An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
title_short An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management
title_sort exploration of the applications challenges and success factors in ai driven product development and management
topic artificial intelligence
machine learning
product management
ai-driven development
data-driven development
new product development
o31
o32
o33
m15
m30
url https://doi.org/10.2478/fman-2024-0009
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