The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City
The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify it...
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| Main Authors: | Alvi Lutviah Amini, Chandra Sivano, Elang Samudra, Charist Marvell Geraldo, Ray Fazle Rahman, Eni Rahmawati |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2025-01-01
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| Series: | Forum Ilmu Sosial |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/FIS/article/view/17961 |
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