Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units

In contemporary policy documents and academic literature, the significance of institutional actors, particularly universities, in the communication and interaction processes between science and society is increasingly emphasized. This study aims to explore the science communication activities carrie...

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Main Authors: Ahmet Suerdem, Umur Bedir, Müge Öztunç
Format: Article
Language:English
Published: Marmara University 2023-10-01
Series:Türkiye İletişim Araştırmaları Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/3185063
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author Ahmet Suerdem
Umur Bedir
Müge Öztunç
author_facet Ahmet Suerdem
Umur Bedir
Müge Öztunç
author_sort Ahmet Suerdem
collection DOAJ
description In contemporary policy documents and academic literature, the significance of institutional actors, particularly universities, in the communication and interaction processes between science and society is increasingly emphasized. This study aims to explore the science communication activities carried out by central communication units of universities in Türkiye, the distribution of these activities among sub-units within universities, the priorities and motivations for such activities, and the problems encountered in the institutionalization of science communication. Using a qualitative research method, semi-structured in-depth interviews were conducted with senior officials from 20 public and foundation universities in Türkiye, and a thematic analysis approach was utilized to analyze the coded data. The results indicate that while there are noteworthy differences between public and foundation universities, central communication units prioritize routine and one-way science communication activities categorized as PR and Marketing, while Public Engagement and Public Affairs activities involving dialogue are carried out to a more limited extent. The primary motivation behind universities’ science communication is meeting specific institutional strategic goals rather than creating public benefit. Furthermore, institutionalizing science communication in universities has been hindered by personnel and budget constraints in communication offices, the lack of institutional autonomy, and undefined duties and authorities of these units under the legal regulations of the higher education system.
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series Türkiye İletişim Araştırmaları Dergisi
spelling doaj-art-82cbc79d36a34c82b08b71b107a037f42025-01-26T18:29:29ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202023-10-0143194410.17829/turcom.13089893Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication UnitsAhmet Suerdem0https://orcid.org/0000-0001-5692-8594Umur Bedir1https://orcid.org/0000-0002-6313-4028Müge Öztunç2https://orcid.org/0000-0002-4514-7386ISTANBUL BILGI UNIVERSITYİSTANBUL AYDIN ÜNİVERSİTESİISTANBUL AYDIN UNIVERSITYIn contemporary policy documents and academic literature, the significance of institutional actors, particularly universities, in the communication and interaction processes between science and society is increasingly emphasized. This study aims to explore the science communication activities carried out by central communication units of universities in Türkiye, the distribution of these activities among sub-units within universities, the priorities and motivations for such activities, and the problems encountered in the institutionalization of science communication. Using a qualitative research method, semi-structured in-depth interviews were conducted with senior officials from 20 public and foundation universities in Türkiye, and a thematic analysis approach was utilized to analyze the coded data. The results indicate that while there are noteworthy differences between public and foundation universities, central communication units prioritize routine and one-way science communication activities categorized as PR and Marketing, while Public Engagement and Public Affairs activities involving dialogue are carried out to a more limited extent. The primary motivation behind universities’ science communication is meeting specific institutional strategic goals rather than creating public benefit. Furthermore, institutionalizing science communication in universities has been hindered by personnel and budget constraints in communication offices, the lack of institutional autonomy, and undefined duties and authorities of these units under the legal regulations of the higher education system.https://dergipark.org.tr/tr/download/article-file/3185063science communicationuniversitiespublic engagementinstitutionalizationtürkiyebilim i̇letişimiüniversitelerkamusal katılımkurumsallaşmatürkiye
spellingShingle Ahmet Suerdem
Umur Bedir
Müge Öztunç
Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
Türkiye İletişim Araştırmaları Dergisi
science communication
universities
public engagement
institutionalization
türkiye
bilim i̇letişimi
üniversiteler
kamusal katılım
kurumsallaşma
türkiye
title Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
title_full Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
title_fullStr Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
title_full_unstemmed Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
title_short Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units
title_sort institutionalization of science communication in universities of turkiye a qualitative analysis of central communication units
topic science communication
universities
public engagement
institutionalization
türkiye
bilim i̇letişimi
üniversiteler
kamusal katılım
kurumsallaşma
türkiye
url https://dergipark.org.tr/tr/download/article-file/3185063
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