Leveraging technological innovation, social media, and green marketing for corporate reputation: the mediating role of business sustainability
The primary aim of this paper was to investigate the impact of technological innovation, green marketing, and social media usage on corporate reputation. It also intended to verify if business sustainability really mediates the relationship among them. A self-administered survey was utilized for gat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2518249 |
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