Digital adaptation issues for different demographics in Russian Moscow region
The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of soci...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2488 |
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| _version_ | 1832541753497878528 |
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| author | L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva |
| author_facet | L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva |
| author_sort | L. G. Akhmaeva |
| collection | DOAJ |
| description | The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of sociological research (polls and in-depth interviews), the article analyzes the Strauss-Hove generational theory’s actual elements in relation to the socio-demographic landscape of modern Russian society. The article considers the interaction specifics with the digital environment and gadgets for various demographic sections, as well as their involvement in modern global trends regarding Internet addiction and online positioning. The article concludes that the development of various communication channels depending on demographic targeting is required. |
| format | Article |
| id | doaj-art-823685ccf7bc4ceabffb712b6c803356 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-823685ccf7bc4ceabffb712b6c8033562025-02-04T08:28:06ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-12-0101014515110.26425/1816-4277-2020-10-145-1511872Digital adaptation issues for different demographics in Russian Moscow regionL. G. Akhmaeva0D. V. Dolgopolov1A. I. Eremeeva2State University of Management,State University of ManagementState University of ManagementThe article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of sociological research (polls and in-depth interviews), the article analyzes the Strauss-Hove generational theory’s actual elements in relation to the socio-demographic landscape of modern Russian society. The article considers the interaction specifics with the digital environment and gadgets for various demographic sections, as well as their involvement in modern global trends regarding Internet addiction and online positioning. The article concludes that the development of various communication channels depending on demographic targeting is required.https://vestnik.guu.ru/jour/article/view/2488behavioral patternscommunication channelsdigitalizationdigital environmentdigital technologiesgeneration theoryproduct positioningsocial networkssocial research |
| spellingShingle | L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva Digital adaptation issues for different demographics in Russian Moscow region Вестник университета behavioral patterns communication channels digitalization digital environment digital technologies generation theory product positioning social networks social research |
| title | Digital adaptation issues for different demographics in Russian Moscow region |
| title_full | Digital adaptation issues for different demographics in Russian Moscow region |
| title_fullStr | Digital adaptation issues for different demographics in Russian Moscow region |
| title_full_unstemmed | Digital adaptation issues for different demographics in Russian Moscow region |
| title_short | Digital adaptation issues for different demographics in Russian Moscow region |
| title_sort | digital adaptation issues for different demographics in russian moscow region |
| topic | behavioral patterns communication channels digitalization digital environment digital technologies generation theory product positioning social networks social research |
| url | https://vestnik.guu.ru/jour/article/view/2488 |
| work_keys_str_mv | AT lgakhmaeva digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion AT dvdolgopolov digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion AT aieremeeva digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion |